Create a fresh identity for the custom cake making business that will be utilised across both digital and print mediums.
We focused on building a strong brand foundation, creating additional elements as and when they were needed.
The final brand identity allowed Ellesbelles to evolve in whichever direction they chose.
Professional yet real. The Ellesbelles brand would reflect the style of cakes they made.
Ready For Change
Ellesbelles came to us needing to update the look and feel of their business. They felt their identity had become stale. The creativity that came from their custom-made cakes showed they needed an identity that conveyed the quality of product they were producing.
Supply & Demand
Our client wasn’t able to finance all the brand needs for their business at once. Instead of putting forward a project proposal, we proposed staggering the work into work requests. These work requests prioritised the fundamental deliverables and decided which aspects of the brand needed to be delivered first.
The decisions weren’t easy to make, but once we all agreed on what needed to be achieved first we started the work.
A Gap In The Market
There are numerous bakeries in London that have creative personalities while retaining a professional stance. This type of business was lacking from our client’s area of operation. Ellesbelles was unique in that none of their competitors were offering the same quality of baking that they did.
Ellesbelles’ current brand was starting to show its limitations. As time went on, this became clearer and the business was ready for an upgrade.
Creative and unique. Ellesbelles provided different style custom cakes that appealed to a wide market.
Being More Social
The initial concepts focused around the name of the business, creating a wordmark logo. These designs however weren’t capturing the essence of Ellesbelles so we revisited other concepts. We created an identity that matched Ellesbelles appreciation for simple design and universal appeal.
The logo we created lends itself well to both print and digital mediums. Ellesbelles primary point of communication with their customers was through Instagram; we ensured the logo was well suited for this platform.
The final logo. The primary colours for the Ellesbelles brand.
Warm colours. A colour palette that appeals to a wide audience.
Pretty Patterns. We created a seamless repeating pattern that would be used both online and in print forms.
Prepare For (Soft) Launch
The refined logo was immediately approved by our client who adored the design. The material we had created was quickly implemented into various printed material including business cards and promotional flyers.
Leave It To Us
We handled every step of the printing and delivering process for Ellesbelles. We knew they didn’t have the time to chase print orders. Our client knew that we would deliver the initial branding material in time for the soft launch they were planning.
All the printing material was reviewed and approved by Lunar Works before supplying to Ellesbelles. If we discover any material that does not meet our standard, we resolve the issue on your behalf.
Brand application. A brand designed to work on a range of materials, from product packaging to clothing.
Update: The Ellesbelles identity continues to grow. We are currently building the Ellesbelles website.